A successful season can be transformative. It can energise an entire city. The people rally together behind their team and talk of their fortunes dominates conversation. Last season, Liverpool’s astonishing run to the Champions League final captivated not only the city, but the world too.
The run didn’t just put a spring in the step of Liverpudlians, it also brought a colossal amount of money to the city. And Liverpool Football Club commissioned Deloitte Sports Business Group to find out exactly how much. The report, the first of its kind, underlined what we already know: that the city’s financial health is inextricably intertwined with the club’s. Liverpool’s 2017/18 season then, was huge for the city.
In a season in which Liverpool topped their Champions league group, felled Porto, Manchester City and Roma with blistering attacking displays on their way to an eighth appearance in the competition’s final – and clinched Champions League qualification with fourth spot in the Premier League – their exploits brought in a staggering £497 million to the city. To the UK economy, the run was worth £575 million.
This season, Liverpool have been able to build on that success. The 2018/19 season has seen Liverpool accumulate a record points total. The Liverpool defence, spearheaded by £75 million-man Virgil Van Dijk, has been tremendous, conceding just fifteen goals so far. And while the forward line arguably hasn’t hit the same dizzying heights as last season, they’ve still found the back of the net with startling regularity: their tally of 64 goals has only been bettered by Manchester City. All in all, the Liverpool squad’s performance has been strong enough to put them within touching distance of the Premier League title.
At the close of February, Liverpool relinquished top spot to Manchester City, when their neighbours Everton were able to hold them to a 0-0 draw. Still, the mood in the city is optimistic. In post-match interviews, Liverpool captain Jordan Henderson was bullish about the team’s chances of seizing a Premier League title and many Liverpool fans would echo those sentiments. Both Liverpool and Manchester City have equally treacherous run-ins, and it is almost impossible to predict who will come out on top at the end of the season.
To catch the exhilarating run-in, Liverpool fans from all over the world will visit Anfield. And Cyllenius Travel Services, with friendly, knowledgeable drivers and an impressive fleet of vehicles that can cater for parties of all sizes, are on hand to provide stellar airport transfers in Liverpool. We understand the global appeal a club like Liverpool possesses, and we are delighted to be able to help visiting reds arrive at Anfield safely and punctually. Whether you’re travelling from Liverpool Airport to Anfield or Manchester Airport to Anfield, you’ll receive the same peerless service.